Market Research Types In the previous blog post, we have studied a prelude to market research. In this blog post, let us look at the types of market research, its advantages, and limitations. Before launching a product or a service, or
Segmentation, Targeting, Positioning In this blog post, let us understand the next step in launching the product or a service, which is segmentation, targeting, positioning (STP). We’ll also learn demand generation and demand fulfillment. We’ll learn what is the difference
Before learning market research, its types and techniques, it is paramount to learn some of the frameworks and matrices used for market research. Let us focus on Porter’s five forces, SWOT analysis, PEST analysis, and Ansoff Matrix in this blog
In this post, let us learn on brand awareness and its classification. Brand awareness is the extent to which a buyer can recall or recognize a brand or a brand’s feature. They are categorized as brand recall and brand recognition.
Through this post, let us try to understand what is meant by a brand, what is branding, why branding is important and what are the processes in branding. What is a Brand? Many have a misconception that brand is a product.
One of the first few things that a budding marketer should know is above-the-line (ATL) and below-the-line (BTL) advertising strategy. Proctor & Gamble first introduced these advertising strategies in the year 1954. The merits of both advertising strategies have given