In this post, let us learn on brand awareness and its classification. Brand awareness is the extent to which a buyer can recall or recognize a brand or a brand’s feature. They are categorized as brand recall and brand recognition.
Through this post, let us try to understand what is meant by a brand, what is branding, why branding is important and what are the processes in branding. What is a Brand? Many have a misconception that brand is a product.
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