Have you ever wondered why Facebook campaign gave an ineffective result? Were you dissatisfied with junk leads piling up in your lead generation campaign? Have you ever tried to analyze why it is so? Most companies, especially real estate companies,
Gone are those days of putting ads on billboards, newspapers, radio, TVs, burning cash for branding and lead generation. These marketing mediums are highly ineffective with very high spillover costing us millions of monies to target a very small percentage
While the world has embraced futuristic marketing in terms of the Internet of Things (IoT), Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), real estate companies are yet to fully harness the power of digital marketing. Most of the
If you are new to website designing and hosting, this blog post is for you. Through this blog post, I’ll guide you to choose the type of web hosting plan you should opt for your business. Some of the questions
Market Research Types In the previous blog post, we have studied a prelude to market research. In this blog post, let us look at the types of market research, its advantages, and limitations. Before launching a product or a service, or
Segmentation, Targeting, Positioning In this blog post, let us understand the next step in launching the product or a service, which is segmentation, targeting, positioning (STP). We’ll also learn demand generation and demand fulfillment. We’ll learn what is the difference
Before learning market research, its types and techniques, it is paramount to learn some of the frameworks and matrices used for market research. Let us focus on Porter’s five forces, SWOT analysis, PEST analysis, and Ansoff Matrix in this blog
In this post, let us learn on brand awareness and its classification. Brand awareness is the extent to which a buyer can recall or recognize a brand or a brand’s feature. They are categorized as brand recall and brand recognition.
Through this post, let us try to understand what is meant by a brand, what is branding, why branding is important and what are the processes in branding. What is a Brand? Many have a misconception that brand is a product.
One of the first few things that a budding marketer should know is above-the-line (ATL) and below-the-line (BTL) advertising strategy. Proctor & Gamble first introduced these advertising strategies in the year 1954. The merits of both advertising strategies have given